Chelmsford City Council has joined up with other local authorities across Essex to tackle food waste in our county.
Love Essex has launched its 2023 flagship ‘Love Essex, Love Food’ campaign in a bid to reduce food waste in Essex.
Food waste currently makes up roughly 25% of the waste found in the general rubbish in our county. Not only is this contributing to climate change, but it’s also a huge waste of money for families and individuals.
Chance to win monthly supermarket vouchers
Did you know, the average Essex household wastes £60 a month by throwing away food that could have been eaten?
This is why Love Essex are giving residents the chance to win the equivalent amount in supermarket vouchers every month throughout the year.
All you need to do is sign the Essex Food Waste Pledge, and take part in the monthly challenges.
“When we go to the supermarket without a list it’s all too easy to buy more than we really need (or forget what we actually needed to buy!). Signing up to the Essex Food Waste Pledge will help cut through that ‘food shop fog’, with simple ideas for getting the most out of what we take home, and making clearer choices when we’re out shopping for food. From list writing and meal planning to considering the best portion sizes, you’ll find there are loads of simple ways to reduce food waste so our money goes further and less food ends up in the bin. Take the pledge today!”Councillor Rose Moore, Cabinet Member for Greener and Safer Chelmsford
To launch the campaign, Deadline Communications have created a humorous short film to highlight the issue of food waste. The film made the most of local talent, using Essex-based voice actors, puppeteers, and animators. It was filmed in a local studio in Rochford.
Watch the film below:
To find out more information or to sign the Essex Food Waste Pledge, visit loveessex.org/foodwaste