Chelmsford residents’ shopping and leisure habits will play an important role in the review of the Local Plan that will shape the city’s future. In the next few weeks some households will be invited to take part in an important survey.

Chelmsford City Council has commissioned work on a Retail Capacity Study Update by experts Nexus Planning to feed into the review.

Part of the information gathering will involve asking residents about their shopping and leisure preferences. A telephone survey, involving around 1,800 households in and around the Chelmsford area, will be conducted by NEMS Market Research

The information provided will help give the council a better understanding of how and where people like to shop, spend their leisure time and use their town centres. The surveys will start on 6 June and will continue until the end of the month.

Telephone survey

The survey should take approximately six or seven minutes to complete. 

We want to make sure working households can take part so most approaches will be made outside normal working hours.

No personal information will be collected other than age and gender. Any information you provide will be used in statistical form only, so that it will not be possible for you to be identified from your answers.

We would welcome people taking part in the survey and greatly appreciate all responses, but anyone contacted is under no obligation to take part. If anyone who receives a call has concerns at any point, they should hang up and report it to us at planning.policy@chelmsford.gov.uk.

If you would like to know more about the study, please contact Åsa Pamphilon, Claire Stuckey or Jeremy Potter in the Planning team on 01245 606330.

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